Alcohol Industry has Excellent Timing

Alcohol companies are using social media to boost their sales by linking to sporting success. Sports and drinking have always had a good relationship between one another. Researchers say that “Social media is a really powerful form for going beyond just passive recipients of communication messages to really be able to interact and engage.”

The brands usea range of mediums from smartphone apps all the way to celebrity endorsements and promotional items to engage with consumers and gain access to their extended social networks. Social media, if anything, is making the connection between sports and drinking stronger.

Connection between alcohol and sports

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s